Question
What are the types of involvement?

Answers

The two types of involvement are:

Situation
Enduring

Involvement has various facets of consumer behaviour such as search for information, information processing, and information transmission.
Situational Involvement
Situational involvement is temporary and refers to emotional feelings of a consumer, experiences in a particular situation when one thinks of a specific product.
Enduring Involvement
Enduring involvement is persistent over time and refers to feelings experienced toward a product category across different situations.   Your Comment






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