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We have made a significant investment in our online web presence. How can we make the most of our efforts?
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You need to make the most of your web analytics package. We assume you already have one. If you don't, make it a priority to invest in one that fits your requirements. If you have one but you are just starting, take the time to devise a web analytics strategy which should include at a minimum: resources and stakeholders, tracking methodologies, goals definition, and a reporting structure. If you are well versed in web-analytics, than it may be a matter of defining better key performance indicators and deriving more clear action plans.   Your Comment




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