Let’s understand this through an example, consider there’s a company which has user base in India as well as in the US.
Let us see how we will choose the region for this use case :
So, with reference to the above figure the regions to choose between are, Mumbai and North Virginia. Now let us first compare the pricing, you have hourly prices, which can be converted to your per month figure. Here North Virginia emerges as a winner. But, pricing cannot be the only parameter to consider. Performance should also be kept in mind hence, let’s look at latency as well. Latency basically is the time that a server takes to respond to your requests i.e the response time. North Virginia wins again!
So concluding, North Virginia should be chosen for this use case.   _{Your Comment}