The factors that influences consumer involvement include personal, product and situational.
Personal Factors: Self-concept, needs, and values are the three personal factors that influence the extent of consumer involvement in a product or service.
Product Factors: The consumer involvement grows as the level of perceived risk in the purchase of a good or service increases. It is likely that consumers will feel more involved in the purchase of their house than in the purchase of tooth paste, it is a much riskier purchase.
Situational Factors: The situation in which the product is brought or used can generate emotional involvement. The reason for purchase or purchase occasion affects involvement.   _{Your Comment}