Question
What is marketing and controlling marketing effort?
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•The service firm must mobilize its people and resources e.g. money equipment, physical facilities within the organization to put the strategic plan to work. Another key issue that relates to the implementation programme is the organizational framework.•Heskett lays out a link of activities that emphasizes on the interrelation of various activities of the organization. This interdependence between marketing, operations, & human resources is termed as service management trinity.]•There are some strategies to control service performance:    •Establishing customer service divisions    •Performance Control    •Profitability Control    •Strategic Control   Your Comment




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