Question
Mention the various components of marketing management
Answers
Marketing management components can be divided into following points:
a. Corporate level : It consists of company’s mission and objectives.
b. Functional level : Non marketing and marketing institutions are included in it.
c. Marketing level : It consists of situation analysis, objectives, strategy, implementation, budget, and evaluation.
d. The marketing mix consists of product, distribution, promotion, and price.   Your Comment




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